La description :p hilippe malaval enseignant chercheur - professeur tbs toulouse business school - conseil en stratgie marketing et commerciale enseignant chercheur professeur esc toulouse conseil en stratgie marketi...
Classement Alexa Global: # 10,633,860
Server:Mutu-Nerim...
L'adresse IP principale: 93.184.35.226,Votre serveur France,Paris
ISP:Nerim TLD:com Code postal:fr
Ce rapport est mis à jour en 28-Jul-2018
Created Date:
2008-03-10
Changed Date:
2017-03-07
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p hilippe malaval enseignant chercheur - professeur tbs toulouse business school - conseil en stratgie marketing et commerciale enseignant chercheur professeur esc toulouse conseil en stratgie marketing et commerciale -- >> home / accueil philippe malaval - phd in management sciences - hdr( french qualification for phd supervisor) - professor of marketing, sales & communication tbs toulouse business school tl : +33 561 239 800 p.malaval@tbs-education.fr philippe malaval - docteur en sciences de gestion, - habilit diriger des recherches - professeur de marketing, ventes et communication tbs toulouse business school topics axes de recherche sectors industries : current research les recherches en cours - branding/politique de marque - business marketing/ marketing daffaires - btob communication/ communication btob - lobbying/lobbying - marketing auditing/audit marketing - aircraft manufacturers/ aronautique - space equipments & services/ equipements et services spatiaux - airlines & airports/ compagnies ariennes et aroports - high-tech products & services/ produits et sces high-tech - car manufacturers & suppliers/ secteur auto - building equipment/ equipement du btiment - btobtoc (packaging, ingredients)/btobtoc starting from the under-assessment of french brands in the international rankings, philippe malaval tries to analyze the branding strategies, especially in the btob context. one way is to classify them in function of the final customer: btobtoe, btobtoc, btoatou a strong branding policy makes it easier to develop a lobbying campaign, one of the research objectives. the development of marketing practices in the aerospace sector is the other priority in terms of research. frapp par la sous-estimation des marques franaises dans les classements internationaux, philippe malaval essaie danalyser les stratgies de marque, en particulier dans le contexte btob.il propose de les classer en fonction du destinataire final : employ (btobtoe), consommateur (btobtoc), usager ( btoatou). une politique de marque forte facilite ladoption dune politique de lobbying, ce qui fait partie des nouveaux axes de recherche. le dveloppement des pratiques marketing dans les secteurs de laronautique et du spatial fait galement partie des chantiers prioritaires. download / tlcharger : mon cv mon habilitation diriger des recherches (fr) article : le lobbying, techniques intrts et limites, dcision marketing n 50 2008 prsentation btobtou : workshop on b2b marketing, lausanne 2008 working paper : achetabilit visibilit news / actualit : - article revue des marques avril 2012 - philippe malaval et christophe benaroya - lipdub esc op imm 2011 -- new publications - marketing business to business 2013 [ franais ] - business to business marketing 2013 [ english ] - aerospace marketing management 2014 [ english ] - b to b branding 2014 [ english ] venez dcouvrir l'aveyron en louant une magnifique demeure templire du xiiime sicle : la cadende ; ou en louant une maison traditionnelle caussenarde : le buffarel -- philippe-malaval.com liens | contact
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